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Apples & Pears has been set up to support you both in business and at home.

Utilising my highly successful and varied 34 years of experience at Marks & Spencer PLC - I can channel this knowledge into your business; fulfilling your own aims and aspirations and creating more time for you! 

If you are a member of LinkedIn, you are welcome to view my career journey; there are even a couple of industry awards!

Having moved 8 times in 15 years and having a passion for all things property, design and practicality - I am well equipped to assist you with your home and garden projects. 

Click on 'Property Services' to see how I can assist. 

Feel free to browse what clients say about my services in 'Testimonials'. 

Anna Potts - Founder 



I am here to help, so if you would like to chat about flexible support for your business or home - do get in touch. 




I am a huge advocate of networking and building connections. Keeping it Local Wanstead was founded to bring together local business owners and entrepreneurs in an informal environment.

I passionately believe that by fostering relationships, and using the commonality of community you can support, nurture and encourage each other. This free accessible network is growing under its own steam, and the new associations are having a hugely positive effect for those coming along.  


Desk with Laptop


Virtual and/or Personal Assistant Services

  • Are you an entrepreneur, sole trader or small business owner working all day, then spending evenings and weekends on your administration?

  • Do you have plans for growth – but lack the time and resource to put these into place? 

  • Would you like more family time – but are unable to find the right balance?

This is where I can step into help and lighten the load; providing flexible support around your specific needs - be that for 20 minutes or 20 hours a week. Helping your business in a cost conscious way to be more efficient and effective.

By losing your 'to do list' you will gain more time to focus on growing your business or spending time on the elements that you love!

Here are some of the services I provide...

  • Business Support & Development

  • Project Management

  • Business Marketing

  • Designing, Writing & Delivering Communication

  • Business Strategy 

  • Product Sourcing & Ordering

  • Client Liaison

  • Business Administration

  • Research Projects 

  • Presentations 

  • Email & Diary Management

  • Cost Analysis 

  • Invoicing & Expenses

  • Data Entry 

  • Competitor Analysis 

  • Event Planning 

  • And much more! 

Read what other people say about my services...

Notepad on Desk

I can't emphasise enough how much working with Anna has positively impacted my business. Her attention to detail combined with her approachable yet persistent manner in client interactions has been invaluable to me.

Anna's dedication ensures that every task I entrust to her is handled with utmost efficiency and professionalism. Knowing that she's on my team gives me the peace of mind to focus on other aspects of my business, confident that the work is being handled in a professional but friendly manner.

I highly recommend Anna to anyone seeking a reliable and proficient partner for their admin support.

Sarah Hayes - Emco Bookkeeping & The Business Finance Mentor 

Anna is a people person. It oozes from every pore. She is the glue that warmly brings likeminded people together. She demonstrates future insight into your business and life, is a brilliant listener, tenacious in her approach and a timely finisher. Her vast experience enables her to deliver results quickly and professionally to a standard, way above excellent.
Anna was a guiding force when I found myself in a new location and wanted to connect and drive my business forward. Remember everything starts with a single conversation.

I fully endorse and recommend Anna and her services - you won’t be disappointed.

Fiona Flaherty - Meducate Healthcare 

I started working with Anna last year when I finally cracked and realised I needed some back-up. From the moment we first spoke I had a strong feeling she was the right person for the job and she has been brilliant from the start.

She works flexibly and 100% reliably on many aspects of supporting my professional life, including: updating my website and diary, booking podcast guests, setting up new systems and ways of working. She has a knack of knowing exactly what tone and approach is appropriate for each person she deals with - from the very famous to the very finickity, and everyone in between!

She is kind, efficient and an all round delight to have in my life. (My only hesitation in recommending her is that I don't want her to run out of time to help me!).

In short, Anna is a hero.

Cally Beaton - Comedian, Speaker, Podcaster & Business Mentor 

I asked for Anna's assistance at the very start of my journey to become a boutique consultancy. I thought the main things I needed support with were basic tasks such as checking my calendar, checking my emails and generally keeping me organised.

What I quickly discovered is that Anna can deliver all of that, but she also has a lot lot more to offer my company.  As our relationship grew and we started to have a more open dialogue about my business, I realised I had a lot of the capacity and capability in the team already.

Anna has allowed me the time back to focus on the core of what I need to do and this has resulted in nearly double the revenue in the last 2 quarters. 

Above and beyond that Anna has provided support and guided me to do things that I would have never been able to prioritise. Things such as build a website, start a podcast, become a Fellow at the Institute of Leadership and Management, find time every day to exercise and make sure I don't miss the kids bedtimes.

I can therefore, highly recommend Anna.

Robert Anderson - BKO Consulting 

I would highly recommend the services of Apples & Pears. Anna has played a pivotal part in elevating the business of Logic Construction, and her continuous hard work and support ensures that we are able to maintain that standard.
Introducing new systems into the business has enabled us to provide the next level in customer service. In efficiently taking on many administration roles that were becoming a challenge to stay on top of, Anna has provided me with the ability to focus and grow the business in other areas.
Anna is always on hand to help, regardless of the task. Her remote working style means I continue to get the support required, without the financial burden of a permanent employee. I believe Anna’s rates and time keeping are market competitive.
Personally, I don’t know what I’d do without Anna now.

Simon Tickner - Logic Construction 

Anna has been helping with supplementary work for one of my clients for close to a year. Her speedy turnaround and designing of Jotforms has been incredibly helpful and appreciated, by me and MY client!

Anna picked up the new software quickly and has been a brilliant resource to allow me to deliver quality work to my clients.

Thanks Anna, I look forward to working with you again!

Tracey Rissik - The Simple Web Company

I met Anna at a local networking group. Following that meeting Anna was the first person to reach out, I was invited to her home where we chatted about my journey and my business.  

I explained to Anna that only recently as an adult I was diagnosed with ADHD – and some of the challenges that brings. We spoke openly about what my aims and aspirations where; Anna listened and one of her suggestions to me was to ask clients for video testimonials post a personal training session to help spread the word about my services. I loved this idea and now have 10 of these - they have helped catapult my social media marketing with a hugely positive effect.

Since that conversation I really feel like Anna has championed me and my business. This manifests with personal recommendations and referrals - as a result my client base is growing from strength to strength. I mentioned that I would like to be connected with people that would help me to promote  my ADHD story with others – again Anna came up with a solution, connecting me with an Autism charity director.

Unbelievable service - honestly I have never known anyone so focused and driven on getting their clients results. I can personally recommend Anna's business services as she has helped transform mine!

Liam Tuohy - 2Tuff Health & Fitness 

Anna at Apples & Pears is amazing at what she does; she really cares about doing a good job and would do anything for her clients.

As a business owner its difficult finding the time to do your administration, but having someone like Anna by your side really takes the stress away. I would highly recommend Anna to other business owners. 

Bradley Jones - Imperium Group Electrical Services 

Initially, we employed Anna to help us organise our family home. We were so impressed with her ability to identify what needed to be done (and then do it!) that we’ve since used her for numerous other services - from cutting out the organisational stress as a post-lockdown Party Organiser to mopping up essential admin as a Personal Assistant to our growing business.

Anna has a rare knack of being able to completely own a problem and solve it, leaving us free to focus on other matters.

Anna brings clarity, efficiency and calm to everything she does. We would recommend her to anyone in need of trustworthy, transparent and friendly help with any aspect of business and life. 

She’s indispensable!

Mark & Joanna Hanks - Oncostrata Ltd

Having heard good feedback about Apples & Pears I decided to ask for some assistance.

My accountant had been chasing me for some financial information to prepare my self-assessment tax return. At a meeting with Anna, I handed her a full bag of receipts that I had accumulated and briefly explained what was required.

Within a couple of days, Anna presented back to me 3 pages of Excel that contained a clear and precise summary of my business expenses. This saved me so much time and headache; and at a cost I regard as very reasonable.

I will be utilising Anna’s services again in the future and would recommend her to anyone that needs regular or one-off business support.

Stephen Silver - Silver Insolvency Solutions 

I've used Anna's services several times and always found her so organised and efficient.

She has a lovely friendly attitude, and is always willing to help with any tasks - whether big or small.

I would highly recommend her to anyone who needs support in their business.

Sarnjit Ghatora - Dylan Finance 

Modern Workspace


Why out-source some of your workload?

There are many reasons why off loading some essential business administration is a positive thing to do - here are just a few...  

  1. More time to focus on high priority goals

  2. Dedicated time for business growth and development 

  3. More free time for you and your family

  4. Pay only for the work you need when you need it

  5. Access to wide knowledge and experience

  6. Savvy and high-level support

  7. Freedom to assign various tasks

  8. Improved customer service

  9. Increased productivity

  10. Ability to stay on schedule

  11. Professional administrative support

  12. One-on-one delegation

  13. Dedicated assistant for your business

  14. Tailor made business services

  15. ​Assign daily, repetitive tasks


Visit: 37 Draycot Road, Wanstead, London E11 2NX

WhatsApp: 0777 616 5362

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